Digital Marketing Student Worker

Posting ID 139651 Department Regents Resource Ctrs/University College Jobcode Temp Employee - Non-UI Student Working Title Digital Marketing Student Worker Details In partnership with the University of Iowa, Iowa State University and the Western Iowa Regents Resource Center (WIRRC), we are seeking a Digital Marketing Student Worker to join our team! We are looking for a dedicated and creative student worker to join our Western Iowa Regents Resource Center (WIRRC) team.
The successful candidate will manage our social media presence and drive engagement through effective content creation and digital marketing strategies.
Work assignments will be provided virtually by WIRRC, with workspace, mentoring and support provided by Iowa State Online.
Key Responsibilities: Write and edit content, including online and printed materials.
Create and manage social media accounts.
Develop and execute a social media posting schedule.
Create/repurpose and distribute engaging content for various digital platforms, including website/blog posts, infographics, videos, and newsletters, that align with the WIRRC mission, values, and marketing/communications objectives to showcase the WIRRC’s achievements, programs, and events.
Monitor and manage social media metrics to optimize strategy effectiveness.
Create and manage YouTube paid advertising campaigns.
Manage B2B partnerships and liaise for social media questions and comments.
Create and manage a shared office email.
Other duties as assigned, including, but not limited to, customer service, implementation of promotional events and general office assignments.
Qualifications: Current Iowa State University undergraduate student registered for at least one credit hour.
Basic understanding of introductory marketing and communications principles (this could be obtained through coursework or class projects).
Familiarity with digital marketing trends and best practices.
Strong communication skills, both written and verbal.
Creative mindset with the ability to generate engaging content.
Basic understanding and experience with social media (such as Facebook, Instagram, X, etc.
).
Experience using Facebook Meta Suite preferred.
Proficient in Microsoft Word, Excel, and PowerPoint.
Experience using graphic design software (such as Canva, Adobe Illustrator, or similar).
Familiarity and comfortability using virtual meeting platforms (such as Zoom, WebEx, Teams, etc.
) Student must use their own laptop computer.
Contact HANNAH DOBROWSKI Phone: 3193840682 Email: hannah-dobrowski@uiowa.
edu Application Instructions Please send your resume to Hannah Dobrowski at hannah-dobrowski@uiowa.
edu Ad Start Date 02/05/2024 Ad End Date 02/08/2024